Beth Kanter shares her presentation on Mapping metrics to strategy (with slide show) focused on non-profits using social media:

The session will share an overview of why the sequence listen, learn, andadapt is critical to implementing a successful social media strategy. We’ll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We’ll examine what can and can’t be quantified as well as various metrics and analytics tools. Read more →