Social media budget line item?
Where does social media fit in the organization? In talking with a social media entrepreneur over beers the other day, he mentioned that one of his barriers in dealing with organizations was that they didn’t have a budget line for social media software.
That may sound trivial, but it’s actually a real issue in terms of freeing up the organization. In one instance, it had been the R&D organization that undertook the cost. In another case, the cost was attributed to the overhead incurred in dealing with a merger. These are expedient, but wrong.














