Social Media Metrics
I continue to get asked about social learning metrics. Until we get around to a whitepaper or something on metrics, here’re some thoughts:
Frankly, the problem with Kirkpatrick (sort of like with LMS’ and ADDIE, *drink*) is not in the concept, but in the execution. As he would say, stopping at level 1 or 2 is worthless. You need to start with Level 4, and work back. This is true whether you’re talking about formal learning, informal learning, or whatever. Then, I’m not feeling like you have to be anal about levels 1-3, it’s level 4 that matters, but there’s plausibility that making the link makes your case stronger. And I also like what I heard added at a client meeting: level 0, are they even taking the course/accessing the system? But I digress… Read more →














