Author Archive: Jay Cross

CEO, Internet Time Alliance


VUCA stands for volatility, uncertainty, complexity, and ambiguity. Perhaps it’s a  lesson for people who don’t understand what complexity is all about. Image courtesy of Boiling Frogs (!) VUCA is redundant. Complexity captures the whole deal. Easier to just say complex. Complex situations are always volatile, uncertain, and ambiguous, aren’t they? That’s their DNA. Some acronyms … Continue reading VUCA